SAM showing at the Fieldays since the very start

10 Jun 2018
Celebrating 50 years at the Fiedays 1

Coombridge & Alexander have been at the New Zealand National Fieldays since day one. That is fifty years of showcasing their popular range of agricultural equipment to farmers at the largest agricultural event in Australasia.

Founder, Wilfred Coombridge initially gave machinery demonstrations and talked with farmers about what they needed from their gear. This time was key for getting sales to sustain the business throughout the year. It was also an important time to garner feedback on how people were using and finding their gear.

Wilf's son John then got involved, expanding both the machinery on offer and the business in general. 

Now there are three generations involved, with Will Coombridge overseeing the machinery being assembled and quality control and Kate looking after customers and marketing among other things.

It was a big year for the team at SAM Machinery. Their head foreman was recognised for 30 years of service! The head of the business, David Meade also celebrated twenty years at the helm. David believes farmers keep coming back year after year because of reliability and trust. "Our machinery is smart, simple to use, lasts and we aim for service that is second to none".